The Dictionary defines an archetype as “a very typical example of a certain person or thing; a recurrent symbol or motif in literature, art, or mythology”. In building brands, it’s more than just a name and logo. It’s about character, Brand Archetypes. They’re an attitude. They’re a feeling. They’re a personality.
Over the past 14 years, I’ve had the privileged to design a lot of logos for clients (both through 3B and other agencies I worked for). Within graphic design, designing logos and building brands are my passion. If done right, they’ll out live the designer – which is an amazing opportunity to leave that kind of mark.